New Arrivals at Precious

Tag: 2nd Day

Precious Online Shop Opens

spoilt for choice Precious online shop opens


Exciting news for all those fans of New In at Precious – our website is now open as an online shop.

Check it out for a selection from the boutique and regular updates of delicious new stock.

Happy Shopping


Danish Dolls – 2nd Day and Asui line up at Precious


2nd Day Sin Metallic Jean £175

Danish Dolls 2nd Day and Asui are two of our favourite urban finds this season – be a little more rock chick in this stunning metallic jean and then throw on a few other pieces into the mix as below to make the perfect transitional wardrobe.

And don’t forget the perfect scarf from new brand to Precious, Asui which at £75 are a great treat for you or a perfect pressie!

2nd Day for the Weekend

Fancy something different for the weekend? 2nd Day equals the perfect balance of smart casual with their relaxed tailoring, giving any wearer immediately that cool Danish edge to their wardrobe. This jacket will work well with jeans for a classic look, but we suggest adding this 2nd Day chain necklace for a more individual look. Also try out this cape for a different take on knitwear, of if you are more steered to something simple, this cream tunic is perfect teamed with leggings or jeans.

2nd Day Cape Knit £199, 2nd Day Jacket £259, 2nd Day Chain £59, 2nd Day Tunic £179

Sale pick of the week – 2nd Day Coat

2nd Day Feel Warm Coat


If you havn’t already bought a new coat this season, then this is a style steal.

This fully lined, winter coat with lovely double collar has now been reduced by 50% from £369 to £185!!



The Winter Sale Preview is on

2nd Day Coat, Precious Winter Sale

The Winter Sale starts today at Precious with reductions of up to 50% on all our favourite designer collections including 2nd Day, By Malene Birger, Carven. DVF, Almost Famous, Sportmax, Alice by Temperley, Moschino Cheap & Chic, Velvet, MiH Jeans, Paige Jeans, Tucker, Bloch Shoes etc etc….

This gorgeous 2nd Day coat with double collar is now reduced from £369  to £255

Check in daily on the blog or on our facebook page as we will be posting a daily sale pick of the day!

2nd Day – The Perfect Pairing

Uber cool new cult label at Precious, 2nd Day, has been causing quite a stir . It’s hard to avoid lusting after their effortless, edgy layering pieces. Our current obsessions from the A/W collection here at Precious are the Soho leather jacket and Holly sequin skirt. The black Soho leather jacket with draping on the front can look dark and sexy with your best LBD or pair with blue jeans and a white tee for effortless daywear. And dare to take sequins into day with the Holly skirt, just wear with an easy drapey tee and classic ballet flats. But best of all, wear the Soho with the Holly for the strongest look yet on that special night out.

Soho leather Jacket £369

Holly sequin skirt £ 159

Our latest love – 2nd Day

Not to say that we are fickle here at Precious but we rather fell for this gorgeous new collection from Danish, Day Birger et Mikkelsen, 2nd Day.

It stole our hearts more than a little with it’s mix of cool, chic urban looks. We love the mix of fabrics, leather with wool, dip dyed chiffon, and subtle sequins – all making it very easy to look a little dresses, edgy and chic without having tried to hard. Check out our AW11 Stylefile her for more 2nd Day and see the first of many press features here by Instyle August’s Issue.

Some of our favourite pieces which have just arrived instore are  an edgy twist on a city slick coat and a delicious super hero cape which is featured in the months Vogue:

Autumn Alert

It’s time to start thinking about your Autumn wardrobe!

In fashionland pre collections are beginning to arrive, we had a great delivery of Sportmax yesterday at the shop, but more of that to follow!

Smart girls know that the clever way to shop to shop is to shop early, and to shop pre collections. We all know that the weather at some point will get colder so why not pick up that perfect winter coat and have it ready to wear when the colder days arrive? Pre Collections often offer some easy, updated pieces that will become wardrobe basics for the season.

So at Precious our Autumn Style File is now up on the website for you to flip through – it’s our take on the key trends and looks for the season ahead. Packed with information and style solutions to help you pick out the key pieces you will need to update your look this winter, or how to wear the new look.

And if you email us your Wishlist we’ll call you as soon as the item arrives in store!

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