New Arrivals at Precious

Category: Theory

I spy the Precious Summer Sale!


Its the first day of the Precious Summer Sale – with very generous reductions of up to 50% on all our favourite designer collections including Alice by Temperley, By Malene Birger, Almost Famous, Carven, DVF, McQ, Moschino Cheap & Chic Sportmax, MiH Jeans, Paige Premium Denim, Tucker, Velvet, Bloch shoes and more!!

We need the space for all those new Autumn Winter deliveries which are now arriving, so there are some lovely pieces which have been reduced!



Theory – Nine to Five chic

It's all in the details at the Theory A/W 10 showroom

Move over boring 3-piece suits, the first stunning pieces from  Theory’s A/W 10 collection have arrived here at Precious! They are nothing but fabulous , perfectly showcasing what Theory do best   – modern classics with impeccable cuts.

From left - right : Sebastian Cardi £199,Malene Crop Trousers £189;Luala Tunic £279;Yamara Blazer £349,Biddy Silk Shirt £185;Brusco Silk Singlet £169,Dabney Skirt £169;Reginia Silk Blouse £195

Wear the slinky silk Biddy shirt with chic Malene crop trousers, topped off with the fantastic Yamara silk blazer to brighten up your Monday mornings, or work the understated chic look with the charcoal grey Luala tunic shirtdress, belted for day or loose with leggings after hours.

Plus the ultimate basic cannot be passed up – the perfect black Sebastian cardi, a contrast of fine cashmere front and soft silk back with twisted side seams.
Never have a dull day at the office again!

Burnt oranges, Kaleidoscopic swirls....

A sneak peak of what’s more to come from Theory A/W 2010… we’ll keep you posted!

Theory – the great little dress is back!

This versatile silk dress has just arrived from Theory – it’s perfect for the current Spring weather!! Would look great with opaque Falke tights and boots or cute when it does actually warm up with flatties and bare legs – oh bare legs will we ever get to that stage? With it’s own silk belt or add a statement belt from Almost Famous for an edgier look. The new ankle length pant is also a great spring silhouette as it works with either a high heel or flat shoe equally well, this is one of the most flattering cuts around.

Theory Silk dress in black & white crepe de chine £260

Theory silk dress in pale grey, rose and black random dot print £260

Theory ankle length stretch trouser £185


Theory striped cashmere cotton knit £165

Cashmere cotton button sweater in Ivory or Navy £165

Multi spot silk top £165

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