New Arrivals at Precious

Category: Sportmax

Enter Sportmax code

‘Designed for women with self-confidence who face life with determination and joie de vivre, constantly looking for only the best to beautiful and seductive: this is Sportmax today.’  Need we say anymore? 

SPORTMAX CODE Bobby bird print shift dress £165

SPORTMAX CODE Geisha silk pleated dress £195 (left)

Valatta fitted jersey dress £145 (right)

 SPORTMAX CODE Fascino blazer £345

Sportmax’s little sister Code joins the roster at Precious this season. With all the quality and style of Sportmax at a very accessible price we are all loving the slightly more playful, quality that Code offers.


The Winter Sale Preview is on

2nd Day Coat, Precious Winter Sale

The Winter Sale starts today at Precious with reductions of up to 50% on all our favourite designer collections including 2nd Day, By Malene Birger, Carven. DVF, Almost Famous, Sportmax, Alice by Temperley, Moschino Cheap & Chic, Velvet, MiH Jeans, Paige Jeans, Tucker, Bloch Shoes etc etc….

This gorgeous 2nd Day coat with double collar is now reduced from £369  to £255

Check in daily on the blog or on our facebook page as we will be posting a daily sale pick of the day!

New Season Alert- Sportmax

Dress £320

Red Pea Coat £529

As all you super organised fashionitas are aware, some of the best pieces come in the early deliveries! We know, it barely feels like Summer has begun but you wouldn’t want to get to later in the season and see all your favourite items are gone! Our first AW11 Sportmax delivery has literally just arrived and boy does it have some truely exquisite pieces in which will definately last you more than one season! Find ultra feminine detailed dresses and blouses for work, brilliantly cut smart trousers and as well the gorgeous royal red pea coat above which we have just fallen deeply in love with!

I spy the Precious Summer Sale!


Its the first day of the Precious Summer Sale – with very generous reductions of up to 50% on all our favourite designer collections including Alice by Temperley, By Malene Birger, Almost Famous, Carven, DVF, McQ, Moschino Cheap & Chic Sportmax, MiH Jeans, Paige Premium Denim, Tucker, Velvet, Bloch shoes and more!!

We need the space for all those new Autumn Winter deliveries which are now arriving, so there are some lovely pieces which have been reduced!


Autumn Alert

It’s time to start thinking about your Autumn wardrobe!

In fashionland pre collections are beginning to arrive, we had a great delivery of Sportmax yesterday at the shop, but more of that to follow!

Smart girls know that the clever way to shop to shop is to shop early, and to shop pre collections. We all know that the weather at some point will get colder so why not pick up that perfect winter coat and have it ready to wear when the colder days arrive? Pre Collections often offer some easy, updated pieces that will become wardrobe basics for the season.

So at Precious our Autumn Style File is now up on the website for you to flip through – it’s our take on the key trends and looks for the season ahead. Packed with information and style solutions to help you pick out the key pieces you will need to update your look this winter, or how to wear the new look.

And if you email us your Wishlist we’ll call you as soon as the item arrives in store!

Sportmax summer brights

The magazines are full of candy bright colours, maybe we all need a little sunshine and cheerful colours to lift our mood after a particularly chilly & grey February. Well girls, the lovley folk at Sportmax have done just that, we were in fashion paradise when we unpacked the latest delivery…does your heart good to know that summer is round the corner – until then who can resist, just layer up but do add a splash of bright into your day! Oh and we love the little A line trench for those less loud or drizzly days – maybe a Me&K pink leopard print cashmere scarf would do the trick?

Sportmax Cotton & Silk shirtdress (pink front/scarlet silk back – how cool is that) £275 & belt £85

Silk crepe top £235 & Trouser £305

One of the nicest most modern white dresses we found this season £325

The perfect trench for cooler days – showerproof too! £525

Sportmax Goes Mod !

Step back in the time machine, Spring Summer 11 is seriously turning back the hands and it’s looking absolutely irresistible !

Starting with the Sportmax resort collection, it’s a monochromatic nod towards the mod look of the sixties. It’s snappy stripes, easy shapes, shift dresses, clean lines, and totally uptown chic. It’s one trend you can take to the office, update your work wardrobe with the fantastic Temide dress, or some versatile separates.

Try the look with stand-out accessories too – we love their leather driving gloves !!

Cesena Two-tone Dress £269

Temide Snail Dress £389

Hodei Knit £169

Key Stripes silk Scarf £79

Gedda letaher Gloves £139

Precious Spring Style File

Stay one step ahead and take a peek at the Precious Style File S/S 11 – full of handy hints and tips for the season ahead! We give you an exclusive sneak preview of upcoming trends and how to make them work for you, as well let you in on the hot new labels here at Precious.
Spring/Summer 11 is all about having fun with fashion. There is a strong resurgence of a slightly retro vibe, from mod monochromatics to seventies prints. Tailoring takes an interesting turn as shapes become more sculptural as if straight off the dummy in the designer’s atelier. And no summer wardrobe would be complete without a bright splash of colour, make yours a deep sapphire or tropical inspired orange, teamed with the piece of the season – a utility inspired trench.

Check out the Style File here,
 to pre reserve your favourite pieces email us here.

Sale – Sportmax

Sportmax Tweed Dress

50% Off

Was £525 Now £265Get back to business for 2011 with Sportmax’s striking tweed dress, with removable ribbed collar.
In true Sportmax style, it’s all about attention to detail – immaculate tailoring with leather trim and we love the gold zip running down the back.

Sportmax – it’s in the details

Now most of the collection is in store at Precious, A/W 2010 from Sportmax is looking stronger than ever. This season sees signature Sportmax tailored perfection with exquisite detailing no one else can do like they do!
Featuring incredible versatility, with interchangeable pieces you can wear more ways that you think, Sportmax A/W10 captures the perfect fusion old-school classic tailoring with a modern edge.
Strong, powerful silhouettes that take charge and demand attention, we think it’s a no-brainer.

 Amiche tweed dress with leather piping and removable ribbed collar –
Sheer versatility, perfect winter work dress!

Necton navy flare trousers with gold hardward detail
The trouser is BACK

Bunny utility pocket detail dress with removable silk pleat overlay-
Wear more ways than one, what we call cost per wear!

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