New Arrivals at Precious

Category: Paige Premium Denim

The Winter Sale Preview is on

2nd Day Coat, Precious Winter Sale

The Winter Sale starts today at Precious with reductions of up to 50% on all our favourite designer collections including 2nd Day, By Malene Birger, Carven. DVF, Almost Famous, Sportmax, Alice by Temperley, Moschino Cheap & Chic, Velvet, MiH Jeans, Paige Jeans, Tucker, Bloch Shoes etc etc….

This gorgeous 2nd Day coat with double collar is now reduced from £369  to £255

Check in daily on the blog or on our facebook page as we will be posting a daily sale pick of the day!


Perfect Paige


Straight leg Jeans in Twilight £165

Introducing for AW11 this Paige Skyline in Twilight. Not quite black, a real dark subtle blue which makes them a really special. alightly smarter jean. Paige  cut their styles higher on the waist so no worry for  the unslightly bum cleavage showing! The fabric is also gloriously soft and has a bit of stretch in them to make them one of the most comfortable jeans around. Don’t forget Precious will also alter the jeans for you should they be too long!

I spy the Precious Summer Sale!


Its the first day of the Precious Summer Sale – with very generous reductions of up to 50% on all our favourite designer collections including Alice by Temperley, By Malene Birger, Almost Famous, Carven, DVF, McQ, Moschino Cheap & Chic Sportmax, MiH Jeans, Paige Premium Denim, Tucker, Velvet, Bloch shoes and more!!

We need the space for all those new Autumn Winter deliveries which are now arriving, so there are some lovely pieces which have been reduced!


Autumn Alert

It’s time to start thinking about your Autumn wardrobe!

In fashionland pre collections are beginning to arrive, we had a great delivery of Sportmax yesterday at the shop, but more of that to follow!

Smart girls know that the clever way to shop to shop is to shop early, and to shop pre collections. We all know that the weather at some point will get colder so why not pick up that perfect winter coat and have it ready to wear when the colder days arrive? Pre Collections often offer some easy, updated pieces that will become wardrobe basics for the season.

So at Precious our Autumn Style File is now up on the website for you to flip through – it’s our take on the key trends and looks for the season ahead. Packed with information and style solutions to help you pick out the key pieces you will need to update your look this winter, or how to wear the new look.

And if you email us your Wishlist we’ll call you as soon as the item arrives in store!

New In – Paige Skinny Cargo

Back by popular demand, our regulars have already have fallen for the charms of the Paige Skinny Cargo £175 in Black and Jungle from last season. For Spring we are introducing them in sumptious Midnight Navy and gorgeous Safari Grey! Perfect to team with a Breton tee for a classic nautical look. A By Malene Birger Stripe Jacket £165 would do the trick. Alternatively team with an orange or mint green top for this season’s take on Candy Bright colours! Precious loves the DVF Spearmint blouse £200. A perfect combination! 

Best of all due to the soft  and ultra comfortable fabric you will go down at least one size! But be warned you may end up never taking them off!

Layne Cargo in Navy £175

Layne Cargo in Navy £175

Layne Cargo in Grey £175

Layne Cargo in Grey £175

Precious Spring Style File

Stay one step ahead and take a peek at the Precious Style File S/S 11 – full of handy hints and tips for the season ahead! We give you an exclusive sneak preview of upcoming trends and how to make them work for you, as well let you in on the hot new labels here at Precious.
Spring/Summer 11 is all about having fun with fashion. There is a strong resurgence of a slightly retro vibe, from mod monochromatics to seventies prints. Tailoring takes an interesting turn as shapes become more sculptural as if straight off the dummy in the designer’s atelier. And no summer wardrobe would be complete without a bright splash of colour, make yours a deep sapphire or tropical inspired orange, teamed with the piece of the season – a utility inspired trench.

Check out the Style File here,
 to pre reserve your favourite pieces email us here.

Paige Layne Cargo update!

Well we told you this was the trend of the summer! How cool do the Paige Layne Cargp pants in jungle look on Nicky Hilton?? They really are super flattering, take it from us – clever Paige!

Nicky Hilton in the Jungle cargo

and also just spotted…..

Kate Beckinsale – how cool does she look – we promise you these really are the coolest cargo’s around!

Military Matters

This  season Precious would like to introduce you to the summer wardrobe staple: the cargo pant! Not the baggy ones you wore in the nineties- this time they are skinnier, sleeker and great with a pair of strappy sandals!

Of course who knows better than Posh herself…

Posh looking military chic in cargo pant

Pop into Precious to try for yourself with the Paige Layne Cargo Pant, new in store this week. Here’s a tip though, be quick the secret may not be kept for long!

Paige Layne Cargo Pant £175

Coming Soon: The skinny cargo pant from Paige

We could’t resist this fabulous new style from our favourite jean’s brand, Paige Premium Denim. The Layne Skinny Cargo pant is the key new trouser and is perfect for transition from Summer to Winter. A sleek lean leg, with a very carefully placed pocket, which will not add bulk to the thigh! Either wear with pretty high heels, wedges or boots, and yes it also looks great worn with a boyfriend jacket! Perfect weekend, urban, chic.

The cargo, military trend is gathering pace. Sunday Times Style Magazine featured the skinny cargo as the must have pant, two weeks ago and they were all over the catwalk for AW2010.

Available in June in Jungle Green or Black at £175 sizes 26 to 30. Email us to reserve a pair and we’ll let you know as soon as they arrive, or alternatively leave us a comment!

Layne Skinny Cargo Pant in Jungle Green

That all important pocket placement!

How chic in Black !

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