New Arrivals at Precious

Precious Online Shop Opens

spoilt for choice Precious online shop opens


Exciting news for all those fans of New In at Precious – our website is now open as an online shop.

Check it out for a selection from the boutique and regular updates of delicious new stock.

Happy Shopping


Carven’s Medieval Mystery


Carven Tapestry Jacket £445 and Skirt £285

Carven dress with icon printed sleeves £445

Carven Icon print silk shirt £355 (we love this with the plain navy A line skirt)

Carven sculptured jacket £445

Taking inspiration from Medieval times, Guillame Henry Carven’s talented designer borrows references from Iconic Saints, tapestries and sculptured shapes reminding us of suits of armour – or should I say amour – because we are all a little in love with this particular collection.

Colours or rose, navy, gold, red and turquoise cheer us on through the winter to come – thank you Carven! And with fans like super cool East End girl Alexa Chung championing Carven this looks like your go to collection this Fall.

MiH Jeans – dark and dangerous for winter



The Paris Aviator in plum shadow, seen also below

Gorgeous plum jeans, we love the Paris Aviator perfect with a brogue or later in the winter into a boot

Mix up a more washed dark denim such as Ellsworth in Hero Black (shown below) with a tailored jacket

The new Ellsworth in Hero Black the perfect higher waisted skinny jean.

We love the new Oslo in dark twill, super soft and sophisticated, in Hunter Green – the Breton tee is super cool too and also available at Precious

Oslo in Hunter Twill

Oslo in dark Bells denim

That’s it – your perfect jeans wardrobe for winter – sorted!

Walk this way – Lola Cruz and Bloch


This fabulous Chelsea boot is set to be the boot of the season – believe us and doesn’t it look great with the lace dress we love that combination, a but like our Modern Princess Story as shown at Moschino Cheap & Chic with the Dc Martens.




But we love the Lola Cruz boot more….and at £195 it’s an instant update.

Other styles just in from Lola Cruz include this great suede contrast platform court and jewelled court shoe….

Lola Cruz suede platform court shoe £145

Lola Cruz jewelled court shoe (only available in jet black) £175

And if a heel is too much our favourite flats are also just in…..some of the new Bloch this season includes

Metallic ruched leather in graphite or midnight blue £135

Classic ballet flat in caramel and taupe £129

What are you waiting for??

Danish Dolls – 2nd Day and Asui line up at Precious


2nd Day Sin Metallic Jean £175

Danish Dolls 2nd Day and Asui are two of our favourite urban finds this season – be a little more rock chick in this stunning metallic jean and then throw on a few other pieces into the mix as below to make the perfect transitional wardrobe.

And don’t forget the perfect scarf from new brand to Precious, Asui which at £75 are a great treat for you or a perfect pressie!

Fall into Velvet


Blush Ponte and faux leather jacket £175

Tara jersey shift dress £155

Prudence slouchy hooded top £99

Serina sheer jersey boat neck tee £65

Easy to fall into Velvet, we are loving the more structured jersey pieces, combined with the faux leather look on the jacket which is a great transitional piece. And while none of us want winter to arrive too soon, Velvet is one of the easiest collections to dip into, and that will effortlessly take you into those cooler days ahead.

Cool Carven Introduction for AW12

One of our favourite collections Carven, has just delivered a taster collection – cleverly called Introduction to AW12 this delivery will get you set and in the mood for Autumn. With it’s usual quirky and distinctive lines, Carven manages to be subtly cool and chic all at once – that’s why we love it. And with fabulous quality fabrics, beautifully made these will be pieces that you will cherish for seasons to come.

Carven tapestry dress £395 also available as a skirt £295

Carven single breasted coat, available in black wool at £465

Carven pleat wool shift dress available in Navy £335

Mad about the boyfriend from MiH


One of the coolest new jeans around we are loving the attitude of the new Phoebe jean from MiH. It’s the perfect button fly, relaxed fit, boyfriend jean, and we love the idea of wearing this with sexy, pretty kitten heels, and maybe the lovely gold top from By Malene Birger.



Perfect for slouching around in over the holidays Phoebe jean £209

Enter Sportmax code

‘Designed for women with self-confidence who face life with determination and joie de vivre, constantly looking for only the best to beautiful and seductive: this is Sportmax today.’  Need we say anymore? 

SPORTMAX CODE Bobby bird print shift dress £165

SPORTMAX CODE Geisha silk pleated dress £195 (left)

Valatta fitted jersey dress £145 (right)

 SPORTMAX CODE Fascino blazer £345

Sportmax’s little sister Code joins the roster at Precious this season. With all the quality and style of Sportmax at a very accessible price we are all loving the slightly more playful, quality that Code offers.

The new essentials from DVF

DVF is one of the most coveted labels for stylish women all over the world and lucky for all you DVF fans, the new pre-Autumn/Winter collection has just arrived at Precious…

DVF Victoria boucle coat £565

DVF Gabi dress £325 

(Also available in burnt orange)

DVF Fluerette chiffon batwing dress £365

DVF New Reara dress £399

DVF Marlian top £295

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